Friday, December 31, 2010

Weak-Kneed Willpower Faces Temptation’s Lure


If you want a little insurance to help keep those New Year's resolutions, you might consider turning to Started by two Yale professors and a graduate student in 2008, the Web site provides a binding contract to help you meet a particular goal, whether it is shedding pounds, quitting smoking or finishing Proust. Fail to live up to your end of the deal, and you have to pay a person or charity that you have designated in advance. You can even increase the incentive by choosing an anti-charity, a cause that you would normally oppose. Gun-control advocates, for example, could decide to forfeit their money to the National Rifle Association if they falter, while anti-abortion advocates might choose NARAL Pro-Choice America. [...]

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