Thursday, September 3, 2009

MASA campaigns against intermarriage


An organization that works to strengthen ties between Israel and Diaspora Jews Wednesday launched a scare-tactic campaign that urges Israelis to combat assimilation in North America by working to prevent the "loss" of their own Jewish acquaintances there.

The 10-day Hebrew-language campaign, to be shown on television and online, was prepared by a leading advertising firm at the behest of MASA, a partnership between the Jewish Agency and the Israeli government that helps finance and market semester- and year-length Israel programs for Diaspora Jews. [...]

1 comment :

  1. Recipients and PublicitySeptember 3, 2009 at 11:30 AM

    Interesting. But exactly HOW are Hebrew-speaking Israelis with no knowledge of the varying complexities of life outside of Israel (as the ad call for) supposed to be effective?

    This is like calling upon EVERY Israeli Jew to become a de facto kiruv worker, which is an impossibility because usually Israeli ex pats outside of Israel are the first ones to run after gentiles, often they are looked upon as bad examples for their poor behavior, and because they do not speak the mother tongues of the countries outside of Israel like natives and lack a perception of the non-Israeli culture of overseas countries, they cannot relate and will not be taken seriously.

    The whole campaign makes no sense, unless it is a "back-channel" way to somehow warn and put on notice the hundreds of thousands of potential yordim "not" to leave Israel "or else face cultural extinction=death" in the galut outside of Israel.

    Someone here has not heard of the principle, tafasta merubah, lo tafasta.


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