Outrage As A Business Model: How Ben Shapiro Is Using Facebook To Build An Empire

 https://www.npr.org/2021/07/19/1013793067/outrage-as-a-business-model-how-ben-shapiro-is-using-facebook-to-build-an-empire

 But The Daily Wire has turned anger into an art form and recycled content into a business model.

 Other conservative outlets such as The Blaze, Breitbart News and The Western Journal that publish aggregated and opinion content aimed at invoking outrage have also generally been more successful at generating engagement than legacy news outlets over the past year, according to NPR's analysis, which used data compiled by the media intelligence company NewsWhip.