Why Do So Many People Think Trump Is Good?

 https://www.theatlantic.com/ideas/archive/2025/07/trump-administration-supporters-good/683441/

And then in the 19th and 20th centuries, along came the crew who tried to fill the moral vacuum the Enlightenment created. Nietzsche, for example, said: God is dead. We have killed him. Reason won’t save us. It’s up to heroic autonomous individuals to find meaning through some audacious act of will. We will become our own gods! Several decades later, Lenin, Mao, and Hitler came along, telling the people: You want some meaning in your life? March with me.

How do people make decisions about the right thing to do if they are not embedded in a permanent moral order? They do whatever feels right to them at the moment. MacIntyre called this “emotivism,” the idea that “all moral judgments are nothing but expressions of preference, expressions of attitude or feeling.” Emotivism feels natural within capitalist societies, because capitalism is an economic system built around individual consumer preferences.

If no one can persuade anybody about right and wrong, then there are only two ways to settle our differences: coercion or manipulation. Each of us comes to regard other members of society as simply means to our ends, who can be coerced into believing what we believe. (Welcome to corporate DEI programs.) Alternatively, advertisers, demagogues, and influencers try to manipulate our emotions so we will end up wanting what they want, helping them get what they want. (Welcome to the world of that master manipulator, Donald Trump.)

Along comes Trump, who doesn’t even try to speak the language of morality. When he pardons unrepentant sleazeballs, it doesn’t seem to even occur to him that he is doing something that weakens our shared moral norms. Trump speaks the languages we moderns can understand. The language of preference: I want. The language of power: I have the leverage. The languages of self, of gain, of acquisition. Trump doesn’t subsume himself in a social role. He doesn’t try to live up to the standards of excellence inherent in a social practice. He treats even the presidency itself as a piece of personal property he can use to get what he wants. As the political theorist Yuval Levin has observed, there are a lot of people, and Trump is one of them, who don’t seek to be formed by the institutions they enter. They seek instead to use those institutions as a stage to perform on, to display their wonderful selves.