Mother Jones\ /Senator Lieberman's praise in Congressional Record
Stephen Baars has a few impediments to connecting with his current audience. Among them: He's a redheaded white guy. He's a rabbi. And he has a British accent.
None of these was a big problem when Baars was offering his "Bliss" marriage enhancement seminars to suburban Jews in Bethesda, Maryland. But in 2006, much to his surprise, the Department of Health and Human Services awarded him a five-year, $500,000-a-year "Healthy Marriage" grant. His federally mandated mission: to bring down the divorce rate in Washington, DC, whose population is more than 55 percent black and 20 percent poor. So for the past two years or so, Baars has been running ads in local papers and on black radio stations to entice couples to drop by his office in a gritty area just north of the Capitol and "create relationships that win!"
On a warm Thursday night in May, Baars, dressed in a gray suit and yarmulke, is sitting alone in his third-floor conference room, awaiting some bliss seekers. He understands that achieving his federal grant's goal is "a tough nut to crack." "When you're dealing with that degree of poverty, it's very hard for people to take this seriously," he says. "I read many black magazines," he adds—but even so, the cultural disconnect can be daunting. "Twenty or thirty percent of the people who come here can't deal with it."[...]