Wall Street Journal Mr. Eisen is chancellor of the Jewish Theological Seminary.
I believe that Jewish institutions and their rabbis should actively encourage non-Jewish family members in our midst to take the next step and formally commit to Judaism.
To some this may seem a surprising idea. It is well known that Judaism has not been a proselytizing faith. Historically, Jewish authorities were wary of potential converts. The rabbis sought to make sure that converts were motivated solely by devotion to the God of Israel and the desire to join the people of Israel. Conversion purely for the sake of marriage was disallowed.[...]
I am asking the rabbis of the Conservative movement to use every means to explicitly and strongly advocate for conversion, bringing potential converts close and actively making the case for them to commit to Judaism. I am asking Jewish leaders to provide the funding needed for programs, courses and initiatives that will place conversion at the center of Jewish consciousness and the community's agenda.[...]