On social media, top officials stream an intimate window into their work that runs counter to the obstacles facing the White House agenda
On any given day, Americans on social media can hope to glimpse Defense Secretary Pete Hegseth pounding push-ups with the troops. They might catch FBI Director Kash Patel alongside agents as they cinematically rappel from helicopters and blast their way into a building. Or they’ll find Agriculture Secretary Brooke Rollins, dairy cows pacing behind her, pledging to rescind a government ban on whole milk in schools.
President Trump faces growing obstacles to his agenda from the courts, investors and world leaders. But on social media, his top officials are using their influence to tell Americans a different story, one in which Trump is securing victory after victory on his main goals. The strategy gives his cabinet the most robust public presence of any in recent memory.
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