Thursday, July 16, 2020

Struggling with Latinos, Trump hypes Goya food fight

https://www.politico.com/news/2020/07/15/trump-latino-support-goya-2020-364856


For the past week, Latinos have warred on social media after the CEO of Goya Foods effusively praised President Trump at a White House event. Democratic critics like Rep. Alexandria Ocasio-Cortez called for a boycott and other liberals posted social media videos of themselves dumping the iconic brand’s signature spices down the drain. Conservatives fumed about cancel culture or mocked the boycott on Facebook with memes like “Black Beans Matter.”
 
On Wednesday, Trump fueled the controversy, posting an Instagram image of his trademarked thumbs up sign of approval as he sat in the Oval Office with an array of Goya products in front of him — appearing to provide an endorsement to a private company from the historic Resolute Desk.
“@GoyaFoods is doing GREAT. The Radical Left smear machine backfired, people are buying like crazy!” Trump claimed earlier on Twitter.
For the president, it’s the latest cultural wedge issue to seize on in an effort to persuade Hispanic voters that the left is too radical — from redefining Spanish to remove gendered nouns so that Latinos are instead called “Latinx” to attacking a popular brand that’s synonymous with Latin American cooking.

1 comment :

  1. If all it takes is a Trump endorsement, then he should immediately tweet his support for and admiration of "the Squad" and say he'll do whatever he can to help them get re-elected.

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