Haaretz
An organization that works to strengthen ties between Israel and Diaspora Jews Wednesday launched a scare-tactic campaign that urges Israelis to combat assimilation in North America by working to prevent the "loss" of their own Jewish acquaintances there.
The 10-day Hebrew-language campaign, to be shown on television and online, was prepared by a leading advertising firm at the behest of MASA, a partnership between the Jewish Agency and the Israeli government that helps finance and market semester- and year-length Israel programs for Diaspora Jews. [...]