https://www.health.harvard.edu/mental-health/the-power-of-the-placebo-effect
"The placebo effect is more than positive thinking — believing a
treatment or procedure will work. It's about creating a stronger
connection between the brain and body and how they work together," says
Professor Ted Kaptchuk of Harvard-affiliated Beth Israel Deaconess
Medical Center, whose research focuses on the placebo effect.
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