How Apple's plan to combat child abuse backfired on it

 https://edition.cnn.com/2021/08/17/tech/apple-child-safety-tools-backfire/index.html

 In early August, Apple (AAPL) announced a major new program designed to help combat child exploitation and promote safety, issues the tech community has increasingly embraced. It was a presentation big on intent but light on the details.

What followed — outraged tweets, critical headlines and an outcry for more information — put the tech giant on defense just weeks ahead of the next iPhone launch, its biggest event of the year. It was a rare PR miscalculation for a company known for its meticulous PR efforts.

The technology at the center of the criticism is a tool that will start checking iOS devices and iCloud photos for child abuse imagery, along with a new opt-in feature that will warn minors and their parents if incoming or sent image attachments in iMessage are sexually explicit and, if so, blur them.