Scientific American
Eye-tracking has become the tech trend du jour.
Advertisers use data on where you look and when to better capture your
attention. Designers employ it to improve products. Game and phone
developers utilize it to offer the latest in hands-free interaction.
Eye-tracking has become the tech trend du jour.
Advertisers use data on where you look and when to better capture your
attention. Designers employ it to improve products. Game and phone
developers utilize it to offer the latest in hands-free interaction.
“Visual scanning reflects a model of the world that exists inside the
brain of each individual,” explains Moshe Eizenman, a leading
eye-tracking researcher at the University of Toronto. “People with
mental disorders have a model of the world that is slightly different
than that of normal people—and by moving their eyes, they provide
information about this different model.” Autistic children, for example,
tend to avoid social images in favor of abstract ones,
and they also more rarely and fleetingly make eye contact when looking
at faces in an image or video in comparison with nonautistic kids.
Similarly distinct, abnormal eye-movement patterns occur in a number of
mental disorders, scientists have found. [...]
In a small, proof-of-concept study (pdf)
Itti’s team found that their algorithm could classify mental disorders
through eye-movement patterns: They identified elderly Parkinson’s
patients with nearly 90 percent accuracy as well as children with
attention deficit hyperactivity disorder (ADHD) or fetal alcohol
spectrum disorder with 77 percent accuracy. “This is very different from
what people have done before. We’re trying to have completely automated
interpretation of the eye movement data,” Itti says. “So you don’t need
to have a scientist look at the data to figure out what’s going on;
we’re using algorithms and machines to [identify] the linkage between
eye-movement and cognition.”
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