Nevertheless, it could be that what rankles the zealots above all is the too-modern atmosphere that reigns in the store. Or Hachaim Center may not be the first shop to bring to Jerusalem the Haredi-but-glamorous store design that is more commonly found in the ultra-Orthodox Borough Park section of Brooklyn. But for whatever reason, it - like the Zisalik ice cream shop and the nearby Greentec computer store - has become a target for the holy wars of the zealots.
One of the latter explained to Haaretz: "The problem is that they are offering not only a purchase, but a 'shopping experience.' This is alien to Mea She'arim, where there have always been only small, humble shops."[....]