Social Pressure

 Hi – I'm reading "SuperFreakonomics: Global Cooling, Patriotic Prostitutes, and Why Suicide Bombers Should Buy Life Insurance" by Steven D. Levitt, Stephen J. Dubner and wanted to share this quote with you.

For example, the abort rate among American bombers leaving England for daytime sorties over Germany was found to be unnaturally high,""about 20 percent. The pilots gave a variety of explanations for failing to reach the target: a malfunctioning electrical system, a spotty radio, or illness. But a closer analysis of the data led McNamara to conclude that these reasons were “baloney.” The real explanation, he said, was fear. “A helluva lot of them were going to be killed, they knew that, and they found reasons to not go over the target.”""McNamara reported this to the commanding officer, the notoriously headstrong Curtis LeMay, who responded by flying the lead plane on bombing missions and vowing to court-martial any pilot who turned back. The abort rate, McNamara says, “dropped overnight.”"

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