Should intermarriage be viewed as a type of kiruv?

update: Regarding Eddie's recent comment that proselytising should be viewed as kiruv - this article presents a related viewed that intermarriage should be viewed a kiruv. Accepting intermarriage is viewed as holding on to Jews who would normally either leave the community or be driven away. I also means holding on to the 25% of their children who identify as Jews. Holding on to Jews who would otherwise be lost is called kiruv!

update     Head of Reform movement - intermarriage and kiruv

Forward  [...] Reform rabbis in particular receive no clear guidance on this issue from their denominational leaders. The decision of whether to officiate interfaith marriages is left to the clergy themselves and to their understanding of Jewish theology, of the right path for American Judaism and primarily of the needs of their own community. For some, like Zemel, coming out in support of marriage of Jewish and non-Jewish couples took the form of a letter to the community. Others took to the pulpit during prime-time High Holy Days sermons to explain their move.

“After long and deliberate consideration, I have reached this decision: Going forward, when a Jew and a non-Jew in our community here at Temple Israel come to me and state that both partners are willing to commit to a Jewish future, Jewish education for their children and the creation of a Jewish home, I will officiate happily at their chuppah,” Rabbi John Rosove stated in his 2012 Rosh Hashanah sermon at Los Angeles’s Temple Israel of Hollywood.

The stakes for Ponet were probably higher than for others. His decision in July 2010 to perform the wedding of Chelsea Clinton and Marc Mezvinsky made him the rabbinic public face of interfaith marriages. “I outed myself,” he said, “and I knew it would impact the dialogue.”

Reaction to the high-profile celebrity interfaith wedding was mixed. Many expressed their support, while others saw it as a “terrible betrayal,” he recounted. Looking back, Ponet believes that performing the wedding was the right move, and that sticking to old beliefs about intermarriage contradicts the rabbinical mission of attending to the Jewish needs of Jewish people. “We were neglecting Jewish individuals for the sake of some theory of demography,” he said.

The demographic predictions that Ponet and others refer to are based primarily on studies showing that intermarriage is a key indicator for the loss of Jewish identity in the second generation. The recent survey by the Pew Research Center does find an increase in Jewish identity among individuals born to interfaith families in recent years, thanks, presumably, to a greater effort on behalf of the Jewish community to welcome intermarried families. But the numbers still show a significant difference between Jewish identification and behavior of in-married and out-married families.

“I know the statistics that only 25% of children of intermarried families will identify as Jewish, but I want to keep these 25% in our community,” Rosove said.

The Reform movement, America’s largest Jewish denomination, has become increasingly tolerant of rabbis officiating interfaith weddings. Though the movement does not have a clear policy on the issue, it is estimated that half of the 2,000 members of its rabbinic arm, the Central Conference of American Rabbis, now perform marriages between Jews and non-Jews.

But in Conservative Judaism, American Jewry’s other major liberal religious stream, rabbis struggling with this issue face a more complicated situation. The movement maintains an absolute prohibition against rabbis conducting interfaith ceremonies — or even attending such a ceremony. Violators of this ban are subject to being thrown out of the Rabbinical Assembly, Conservative Judaism’s rabbinic organization. [...]