I really don't understand why their champion has to be anonymous and unofficial. It certainly conveys the message that they have something to hide. Alternatively it implies that they view criticism as a sign that the critic is deviant or at least motivated by the dark forces and therefore they are afraid of contamination.
Much of my criticism is related to the lack of transparency of EJF's operation. Given the high power public relations people they have access to it is astounding that they are doing such a poor job of public relations. Their web site is a prime example of ineffective and misleading information. I appreciate that they took it down and have tried to fix it - but they still are missing the point of a web site. It has improved in one major issue. They took down the incredible videos which justified conversion as a step to greater psychological family health or providing a basis for the non-Jewish father to share the experience of going to shul with his daughter or reducing the tension from a disapproving mother-in-law who doesn't want a non-Jewish daughter-in-law. These videos clearly conveyed the unfortunately message that conversion is a pragmatic psychological and sociological alternative and has little to do with sincere interest in Judaism and keeping mitzvos.