How ‘woke’ went from a social justice term to a pejorative favored by some conservatives

 https://edition.cnn.com/2022/07/10/us/woke-race-deconstructed-newsletter-reaj/index.html

By using the term “woke” however they want, conservatives have muddied its meaning, have obfuscated it to refer to anything having to do with progressivism they don’t like. The same goes for “critical race theory.” They’ve done it with so many terms. “Identity politics” is another one. One of the earliest usages of “identity politics” is in the Combahee River Collective Statement from 1977. It was a way of describing working to end Black women’s oppression – it was a political movement on the basis of identity. Really straightforward. Now, though, “identity politics” is often seen as this negative thing that people don’t want to participate in.

One of the things that gets paired with semantic pejoration is what’s called semantic bleaching. Semantic bleaching is another linguistic process whereby the denotative content of a word is stripped away. I think that “critical race theory” is a good example of that, along with “woke.” Once a word gets semantically bleached, it can come to mean anything. “Woke” has come to mean anything having to do with race or, more broadly, progressivism.