Trump’s participation is equally transactional. The PGA, which was going to play its 2022 championship at Trump’s Bedminster course, dumped the event from its schedule days after the Jan. 6 riots. Trump retaliated by imploring golfers to switch from the PGA to LIV. Why the Saudis would think an association with Trump, who helped sink the upstart USFL decades ago, would help their cause is anybody’s guess. Have they never heard of Trump University, Trump Water, Trump Mortgages or any of his other failed businesses? That LIV has tied up with Trump is a measurement of how desperate they are to crack the sport. Further evidence of their desperation can be found in the report from Sports Business Journal that Trump’s son-in-law Jared Kushner, who received $2 billion of funding for his private equity firm from the same Saudi fund in 2021, went to work last month trying to secure LIV a TV deal.
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