Online creators are de facto therapists for millions. It’s complicated.

 https://www.washingtonpost.com/technology/2022/08/29/mental-health-tiktok-instagram/

Instagram in June launched a pilot called the Well-being Creator Collective, which it says provides funding and education to about 50 U.S. creators to help them produce “responsible” content on emotional well-being and self-image. The program is guided by a committee of outside experts, the company says.