Monday, July 19, 2021

Outrage As A Business Model: How Ben Shapiro Is Using Facebook To Build An Empire

 https://www.npr.org/2021/07/19/1013793067/outrage-as-a-business-model-how-ben-shapiro-is-using-facebook-to-build-an-empire

 But The Daily Wire has turned anger into an art form and recycled content into a business model.

 Other conservative outlets such as The Blaze, Breitbart News and The Western Journal that publish aggregated and opinion content aimed at invoking outrage have also generally been more successful at generating engagement than legacy news outlets over the past year, according to NPR's analysis, which used data compiled by the media intelligence company NewsWhip.

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3 comments:

  1. Passaic friendJuly 20, 2021 at 1:36 AM

    As surely as caffeine, sugar adrenaline, or narcotics... outrage is a drug!!

    ReplyDelete
  2. IsraelReaderJuly 20, 2021 at 2:18 AM

    Ben Shapiro:
    "I enjoy the establishment media accusing Daily Wire of using outrage as a business model after spending years building their subscriptions by selling rabid, hysterical outrage over everything Trump-related. So much so that they're STILL printing Trump stories for the clicks."
    https://twitter.com/benshapiro/status/1417143739949191174?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Etweet

    ReplyDelete
  3. Garnel IronheartJuly 20, 2021 at 2:50 AM

    When the Left does it, it's brilliance. When Shapiro does the same thing, it's selling anger!

    ReplyDelete

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