The last line of defense against the torrent of half-truths, untruths and outright fakery that make up so much of the modern internet is in a downscale strip mall near the beach.
Snopes, the fact-checking website, does not have an office designed to impress, or even be noticed. A big sign outside still bears the name of the previous tenant, a maker of underwater headphones. Inside there’s nothing much — a bunch of improvised desks, a table tennis table, cartons of Popchips and cases of Dr Pepper. It looks like a dot-com on the way to nowhere.
Appearances deceive. This is where the muddled masses come by the virtual millions to establish just what the heck is really going on in a world turned upside down.
Did Donald J. Trump say on Twitter that he planned to arrest the “Saturday Night Live” star Alec Baldwin for sedition? Has Hillary Clinton quietly filed for divorce? Was Mr. Trump giving Kanye West a cabinet position? And was Alan Thicke, the star of “Growing Pains,” really dead?
“Rationality seems to have fallen out of vogue,” said Brooke Binkowski, Snopes’s managing editor. “People don’t know what to believe anymore. Everything is really strange right now.”
That is certainly true at Snopes itself. For 20 years, the site was dedicated to urban legends, like the purported existence of alligators in New York City sewers, and other benign misinformation. But its range and readership increased significantly during a prolonged presidential election campaign in which the facts became a partisan issue and reality itself seemed up for grabs.
One way to chart Snopes’s increasing prominence is by measuring the rise in fake news about the site itself. If you believe the internet, the founder of Snopes, David Mikkelson, has a longer rap sheet than Al Capone. He was supposedly arrested for committing fraud and corruption and running a pit bull ring. In the wake of a deal that Snopes and others made this month to start fact-checking for Facebook, new slurs and allegations poured forth.
The underlying message of these spurious attacks is that the movement to fact-check the internet is a left-wing conspiracy whose real goal is to censor the right, and therefore must be resisted at all costs.
“Smearing people just because you don’t like what they’re saying often works to shut them up,” Ms. Binkowski, 39, said. “But at Snopes you learn to grow a thick skin. I will always push back. At least until someone shows up at my workplace and kills me.”[...]
Just about everyone at Snopes thought things would calm down after the votes were in. “The fake news wasn’t from Trump so much. It was from people who hated Hillary Clinton,” Ms. Binkowski said. “Once the election was over we figured it would go away.”[...]
But the role of fake news and misinformation in Mr. Trump’s surprise win quickly reached a fever pitch, prompting questions about the extent to which Facebook, where many of these bogus stories were shared, had influenced the election. Reluctantly, the social media giant was forced to act.
The plan is for Facebook to send questionable links to a coalition of fact-checking sites, including Snopes. If the links are found to be dubious, Facebook will alert users by marking stories with a “disputed” designation.[...]
“It used to be that if you got too far from the mainstream, you were shunned for being a little nutty,” she said. “Now there is so much nutty going around that it’s socially acceptable to embrace wild accusations. No one is embarrassed by anything anymore.”
The remedy, she and Ms. Binkowski feel, is more traditional journalism.
“People aren’t necessarily getting the media literacy they need, so they’re just kind of panicking,” Ms. LaCapria said.[...]
